Use kodak picture kiosk10/5/2023 George Fisher, who headed the photo industry juggernaut as CEO from 1993 to 1999, had pushed through an initiative to pump $2 billion into research and development for digital tech. In 1997, just as digital innovation was starting to upbraid the traditional camera market, Kodak’s stock price hit an all-time high of $94.75. “In an often unpredictable business world, a peak always conceals a treacherous valley.” The rise of digital and Kodak’s twenty years of decline Two legacy companies doing similar things, with radically different responses to disruptive technologies. The radically divergent fates of Kodak and Fujifilm offer one such example. Industry giants continue to grow or shrink into irrelevance. Startups go from rusty Honda Civics to Ferrari riches. ![]() When it comes to business, response to change immensely impacts the fortunes of many. ![]() One may view it as a threat, or an opportunity.
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