The world of kaneva under construction9/23/2023 Nation branding overlaps with the construction and maintenance of national identities and narratives, which further complicates efforts to define it. I view nation branding as a commercial, media-centric, and strategic set of practices and discourses that aim to present a particular image of the nation to various publics and with various goals and, in the process, actually re-constitute the very idea of nationhood. NK: In my latest review article, I note that there is no single definition of nation branding that would unify scholars from different disciplines. ASN: What is nation branding? What is your favorite (most striking) example of nation-branding?
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